Tonight at a glance
- Runtime
- 80 min
- Age rating
- NR
- Language
- English
- Country
- United Kingdom
Why tonight?
- Under two hours — there is still an evening on the other side of it.
The story
Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
- designer
- advertising
- font
- graphic design
- typography
- modernism
The bill
- Massimo Vignelli — Himself
- Rick Poynor — Himself
- Wim Crouwel — Himself
- Matthew Carter — Himself
- Alfred Hoffmann — Himself
- Mike Parker — Himself
- Otmar Hoefer — Himself
- Bruno Steinert — Himself
- Hermann Zapf — Himself
- Leslie Savan — Herself
- Tobias Frere-Jones — Himself
- Directed
- Gary Hustwit
Production
- Rating
- 7.2 / 10 · 181 ratings
- Studio
- Swiss Dots, Veer
The Collection
The complete story, in order.
2007 · You’re hereHelvetica
Where it starts.
Objectified
2009
If this stayed with you
Then these are the nearest things Cue holds — chosen for what they share with it, not for what happens to be popular.
